Connecting the dots one impulse at a time.
ABOUT US
Founded in 2018, Impulse Groups
stands as a beacon of excellence in the
trade industry, committed to catalyzing
growth for our customers and
stakeholders. We take pride in being a
diverse Original Equipment
Manufacturer (OEM) powerhouse, a
key advantage enabling us to support
the varied objectives of our customers.
Our dedicated team of service-oriented
professionals is well-versed in sourcing
and delivering top-quality goods and
services tailored to all budgets. At
Impulse, we specialize in supplying
fast-moving consumer goods,
commodities, and building materials to
African countries, with a focus on
developing local brands in international
markets.
MISSION
Our mission is to consistently deliver competitive
quality products and services through a reliable
network of suppliers and logistics partners across the continent. We strive to be at the forefront of innovation and sustainability, meeting the evolving needs of our customers while fostering lasting partnerships.
VISION
Impulse envisions becoming a global
leader in the trade industry, setting new standards for excellence and sustainability.
We aspire to continue expanding our reach, diversifying our offerings, and positively impacting the communities we serve.
PRODUCTS
We ensure competitive quality products and services through our reliable network of
suppliers and logistics partners on the continent.
FMCG
We are proud to represent most of South Africa’s finest FMCG food and beverage brands in many international markets. We act as an outsourced export arm for many of our manufacturers, with our business development team able to be on the ground in international markets on behalf of our principals on a regular basis. Our experience with building brands and local knowledge is used to drive growth in partnership with our principals and clients
WINES
South African wines provide exceptional value and quality in the international market. We represent an extensive range of wine farms, from entry level to super premium.
FRUITS
South Africa is an exceptional producer of quality citrus and deciduous fruit. We have established strong relationships with key producers in most fruit growing regions in South Africa. Our fruit division office is in Cape Town and we have support for the division in our head office in Durban. During key periods we have our fruit buyers living in the fruit growing regions, inspecting crops, pack houses, and negotiating on a daily and face to face basis with growers. All our containers are inspected before loading by our own staff as well as independent inspectors.
We market and export our fruit to the Far East, Middle East, West Africa, North America and Indian Ocean Island region. We export by air from Johannesburg International Airport, and by sea from Durban, Port Elizabeth, East London and Cape Town.
MEAT
South Africa is a great producer of high quality beef, pork, lamb and chicken. We work with the best in the industry in providing distributors and retail operations with competitive, readily accepted product. Our product is exported both chilled and frozen, by air and by sea.
COMMODITIES
We trade various commodities in several markets. Typically full containers of individual products, we ship directly from the most competitive sourcing regions globally. Many of our relationships with the world’s best producers of these commodities go back decades, giving us an edge in this highly competitive environment.
​
We trade sugar, cooking oil, wheat flour, steel, and others.
BUILDING MATERIALS
Our largest export in the building material category is rough sawn pine timber from South Africa.
Representing the finest mills in the country, our brands have become synonymous with quality and value in
the regions we export to.
​
Additionally, we market other building materials, including:
-
Pine and Eucalyptus transmission poles
-
Industrial electrical cables
-
Plywood (China origin)
-
Hardboard (South Africa, Brazil and China origin)
GOODIES
At Impulse Groups, we believe in enriching our offerings by going beyond conventional trade services. Our
commitment to excellence extends to providing specialized goodies services (corporate gifting, event goodies,
promotional merchandise, personalised goodies and more), ensuring a delightful and memorable experience for our clients.
PPE PROVISION
At Impulse, we go beyond traditional trading. We extend our commitment to excellence by providing a
range of Personal Protective Equipment (PPE) for hospitals, mining, and construction industries. Our dedication to safety and well-being underscores our holistic approach to business.
BITUMEN SUPPLIES
We are your reliable source for high-quality bitumen, providing a range of grades tailored to specific
project requirements. Our supply chain is meticulously managed to ensure consistent quality and timely delivery.